Distributed Management Task Force, Inc.

DMTF Executive Biographies

Jeff Hilland


Jeff Hilland is a Distinguished Technologist at Hewlett Packard Enterprise (HPE) in the CTO organization working on infrastructure management architecture with a focus on servers. Jeff served as VP of Technology for the DMTF for 6 years before being appointed President of the DMTF. Jeff has served in various leadership roles in the DMTF since 2003, including chair of the Executive Committee, Technical Committee, Platform Subcommittee and co-chair of both the Server Management Work Group and the Desktop & Mobile Work Group. Jeff is one of the chief architects behind Redfish and contributed significantly to SMASH & DASH. Jeff has spent the last 20 years driving industry standards and has also served in chairing roles in both the RDMA Consortium and the InfiniBand Trade Association.

Jeff's 30-plus year career in the computing industry includes systems and server management, management protocols, data modeling, distributed systems architecture, system software integration, automated deployment & configuration tool development, device driver and services architecture & development and performance analysis. It has also included significant contributions to high speed intercommunications protocol development & standardization including RDMA, InfiniBand and the Virtual Interface Architecture.

John Leung

Vice-Chair of the Board and Vice President of Alliances

John Leung is a Software & Systems Architect in the Data Center Group at Intel Corporation. John has over 34 years in the computer industry: architecting, designing and coding. John worked at two successful startups (Sun Microsystems and Auspex Systems) before joining Intel in 1995. In each of these companies, John has dealt with the bring-up and manageability aspects of computer components, platforms and systems. Prior to Silicon Valley, John worked at NASA’s Jet Propulsion Laboratory, McDonnell Douglas and Logicon in Southern California.

John has been an active member of the DMTF since 2004 and has participated in many of its work groups. Concurrently, John co-chairs the Server Desktop Mobile Platforms work group, and has been editor for many of its specifications. John holds a Bachelor of Science in Engineering & Applied Science from the California Institute of Technology (1982).

Selva Subbiah

Vice President of Finance/Treasurer

Selva Subbiah is a Director of Software Engineering at Dell, responsible for enterprise systems management software products within Enterprise Solutions Group. He is currently leading the embedded management software and strategic differentiators for the next generation of PowerEdge servers. He also oversees the finance and ops of 300+ organization. Selva joined Dell in 2010 as software senior consultant and prior to that he was engineering engagement manager at Symantec. As a 19-year veteran of the enterprise software industry, with a primary focus on systems management, he has held various leadership roles in startup, mid-size and large enterprise companies.

Selva holds a Bachelor’s degree in Electronics and Communication Engineering from Madurai Kamaraj University (India) and an MBA from Cornell University.

Mark Nicolas

Vice President of Membership and Assistant Treasurer

With 20 years of data center industry experience in software design and engineering, Mark Nicolas is a technical manager for Vertiv within the Customer Embedded Engineering segment of the Unified Infrastructure business unit. In his current role, Mark leads a multi-national development team serving OEM and ODM server manufacturers worldwide. For most of his career, Mark has been working with the same company, although his roles have shifted and the company has been through many transitions. His career began with Cybex Computer Products Corporation, which became Avocent Corporation in 2000. Within Avocent, Mark was a product manager for data center products, and then Avocent was acquired by Emerson Electric Company and became part of Emerson Network Power in 2009.

Mark’s involvement with the DMTF began when the companies that started Redfish formed the Scalable Platform Management Forum (SPMF), and then continued when Mark became the Emerson Network Power board member representative in April 2015. In December 2016, Emerson Network Power was sold to Platinum Equity and is now rebranded as Vertiv. Mark holds an MBA from the University of Alabama in Huntsville and a Bachelor of Computer Science degree from Christian Brothers University in Memphis, Tennessee.

Hemal Shah

Sr. Vice President of Technology

Hemal Shah is a Systems Architect in the Infrastructure and Networking Group of Broadcom Corporation where he has been instrumental in architecting numerous key manageability, networking, virtualization, cloud, and security features in several generations of NetXtreme I and NetXtreme II Ethernet controller products for both client and server platforms. Prior to joining Broadcom Corporation in 2005, Hemal worked at Intel Corporation where he led the development of system/silicon/software architecture of communication processors, 10 Gigabit Ethernet controllers, and offload technologies for TCP, iSCSI, RDMA, and cryptographic algorithms.

In the DMTF, Hemal has served in various leadership roles including chair of Platform Management Sub-Committee, co-chair of Server Desktop Mobile Platforms (SDMP), Platform Management Components Intercommunications (PMCI), and Security Working Groups. Hemal has been a critical driving force behind the development of numerous DMTF standards related to system management (DASH, SMASH, and PMCI), virtualization management, cloud management, Open Virtualization Format (OVF), network port profiles, and Web Services for Management (WS-Management). Hemal has co-authored 60+ DMTF specifications, three IETF RFCs, and 10 plus technical conference/journal papers. Hemal is a named inventor on 18 patents with 26 pending patents. Hemal holds Ph. D. (computer engineering) and M.S. (computer science) degrees from Purdue University, M.S.E.E. degree from The University of Arizona, and B.S. (electronics and communication engineering) from Gujarat University, India.

Mark Edwards

Vice President of Marketing

Mark is responsible for worldwide marketing and branding strategies for systems management software and solutions in the Enterprise Business Group at Lenovo. Prior to joining Lenovo, Mark drove product management for cloud and virtual infrastructure management software segments at Dell, and strategic planning for IT operations management software segments at IBM. He holds an MBA from the Stern School of Business at New York University and a BS in Chemical Engineering from California State Polytechnic University.

Michael Du

Vice President of Regional Chapters

Michael Du is a Software Architect in the Data Center Group at Lenovo Corporation, responsible for Enterprise management software development for x86 server, network and storage. Prior to join Lenovo, Michael worked on the Flex and System x system management software development at IBM. He has over 10 years of experience in the development and architecture for x86 system. He plays a key role in driving overall system management strategy and enablement for China market. His interests and major development experience are in the hardware management and interconnection area like Redfish, CIM, PMCI and SMBIOS etc. Michael holds a Bachelor’s degree of Software engineering from Southeast University and a Master’s degree of Compute Science and Technology from Nanjing University.